Who We Are

The Criterion Fund is a commercial real estate investment firm focused on acquiring and managing retail properties with clear upside. By targeting necessity-based retail and value-add opportunities, the firm focuses on assets where performance can be improved through active management.

Criterion is responsible for sourcing, structuring, and executing each investment. From acquisition through ongoing asset management, the team works collectively to drive performance across the portfolio. That hands-on approach allows investors to participate in commercial real estate while the work required to create value and generate returns is handled internally.

Meet the Team

A coordinated team effort drives every deal, from sourcing through execution and ongoing management. Meet the team behind that work.

Braden Cheek | Principal

Co-Founder, acquisitions & operations

Brian Duck | Principal

Co-Founder, Investment Director

Joel Thompson | Principal

Strategic Partner

Andy Thelen | Principal

Director of Capital Markets

Wade Cheek
Director of Operations

JACKSON LONGLEY
vice president, CAPITAL MARKETS

CURTIS HODGES
vice president, CAPITAL MARKETS

aaron Thompson
asset manager

JIM TAYLOR
CHIEF FINANCIAL OFFICER

EITAN HOLDER
vice president, CAPITAL MARKETS

SHEILA GREER
ASSET MANAGER

beth phillips
director of investor relations


Joel_Braden_Brian_Criterion